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Su Laing

Chronicle Stones
Inspiration comes in many forms. I’ve always found it from the work itself. Sit down and create and let the inspiration flow through you. I’ve never been one to set a theme or style to many of my pieces. I love when the materials speak to me-speak through me. When truly inspired the work seems to make all the choices for you, much like when a writer says a certain character “writes themselves.” When I’m being true to my heart and talent, the work seems to take on it’s own design, leading me to the next piece or stone. Of course, its not as simple or easy as it sounds. Many hours of experience and education help me understand what will work and what doesn’t. I prefer not to cater my designs to any one stone or theme so that anything is possible. I can take them into new and fresh areas I might not be willing to go if constrained by a more narrow focus. It is a comfort to know that I am finally doing what I believe I’m meant to do. This time brings me a level of happiness I never knew I could have. I feel blessed and lucky to have found my passion and my talent. Some may call it destiny but I prefer to call it my calling. Sometimes I feel as if it sought me out just as much as I searched for it.

Ms. Bridgé Where do you live.
Answer I'm originally a Jersey Girl. I've been in Orlando for six years.

Ms. Bridgé How long have you been designing jewelry?
Answer I've been a commercial jewelry designer for about 10 years. I still do freelance design for licenses like Playboy and Hello Kitty. I've been working on my own line for close to two years now.

Ms. Bridgé Did you study designer or did you talents come natural?
Answer I believe it's both 'nature' and 'nurture'. Creative people have a drive, a need to do whatever their creative outlet is. But I firmly believe that if you want to earn a living with your creativity and move beyond the 'hobby' stage that you must get training not only in your field, but in business and finances as well. I'm learning all the time. I love it. I seek out new tools and techniques, I experiment like a mad scientist. And I'm also learning more about how to lead my business in the direction I want it to go without being taken advantage of and losing my shirt.

Ms. Bridgé How did you know being a jewelry designer was the right career for you?
Answer My time in jewelry design seems to be a piece of a natural road of progression for me. I started out in comics, moved to graphic design and branding, then toy development and then accessories. I just wanted to get back to my childhood love of art and getting my hands dirty.

Ms. Bridgé What are some the biggest obstacle you face as a emerging designer?


Answer You need to think creatively in order to market yourself in tough financial times.That has actually been a fun challenge for me and I've been fortunate to meet some amazing people in the fashion industry and see my work in places I wouldn't ever have anticipated. What I am surprised at is how closed off and almost 'cliqué-ish' the local scene has been. I get complimented on my work all the time. People seek out my pieces. I've had national press and international sales and yet I often have difficulty getting local coverage. Many of the small businesses I work with have the same problem.

Ms. Bridgé What celebrity would you like to see wearing your designs and explain why?
Answer I'm crushing on Emma Stone right now. I think she is extremely talented and she looks amazing in a wide array of styles and looks. That's very hard to pull off. She could wear anything from my delicate small agate drop necklaces to my huge knuckle dusters!

Ms. Bridgé Where would you like your career to be 5 years from now?
Answer I plan on being head down and hovered over my table, working on something fabulous. Not exactly sure what will lead me there. So many wonderful opportunities are presenting themselves. I've been fighting doing commercial development of my own line, but honestly, that kind of exposure and sales would allow me to better create more exclusive and one of a kind pieces. And I've got a new endeavor called Fashion Quest which is a cross between "The Amazing Race" and "Project Runway." It's all about showcasing local talent. I hope to do shows in all 50 states and then internationally! THAT would definitely lead me to a fabulous place in five years!


Su Laing
Chronicle Stones
www.chroniclestones.com
http://www.facebook.com/chroniclestones
http://twitter.com/#!/chroniclestones

Thank you Su for submitting your work to Lmh Mag. Your designers are very, very beautiful. It was truly a pleasure getting to know you better.

Xmas is right around the corner. "Hint" "Hint"

Continued success.
Ms. Bridgé