Miami, FL (March 1, 2010) – ESCADA announced that actress, model and multi-platinum recording artist Mya will host the celebration to introduce Escada’s newest scent Marine Groove on March 13 in Miami Beach.
This two-day event began with a VIP party at South Beach’s hottest nightclub, LIV.
Select guests
joined Mya for an exclusive evening of dancing
and libations.
On Sunday afternoon the celebration continued on the Venetian Lady Yacht in downtown
Miami with a three-hour chartered yacht party.
Number eighteen in ESCADA’s hugely successful fashion
fragrance line, Marine Groove conjures the lavish lifestyle of glamorous party-goers with a sense
of adventure.
“Marine Groove is the tantalizing new summer limited edition fragrance from ESCADA; a
sweet and piquant scent with a tropical fruit note and red currant twist that perfectly embodies the
essence of an exclusive summer sail party,” said the producers of the event from Nolcha and United
Creators for ESCADA,. “We are thrilled to have Mya join us for the festivities because she personifies
this new fragrance – fresh, fun, flirty and fabulous. It is going to be a fantastic weekend!”
About ESCADA Marine Groove
The Marine Groove fragrance builds on the overdosed fruity floral structure
that has made ESCADA fashion fragrances so enduringly popular, introducing new exotic fruit notes to
create a fresh and enticing scent which evokes a vibrant, pleasure-seeking and self-indulgent mindset.
The packaging: The packaging consolidates ESCADA’s fun, glamorous and fashionable
image. As an object of desire, it encompasses all the stylish elements that will ensure it takes pride
of place on the most discerning fashionistas’ dressing tables as the must-have summer fragrance of 2010.
Kerry Bannigan
Nolcha: Fashion Business Services
350 Fifth Ave, 59th Fl
New York, NY 10118
www.nolcha.com
